I’m a Toronto-based marketing and creative strategist specialized in helping values-based organizations become more functional, profitable, and innovative. I write about business and communications strategy, often from a cultural perspective.
I hold a B.A. in critical theory from York University, and executive certifications in integrated marketing strategy and digital & data-driven marketing from Cornell University.
What if advertising stopped working?
A decade later, this short still seems as relevant as ever. What would the world would look like if traditional advertising stopped working? Here’s a hint — it would look a lot like the world we’re living in right now.