I help businesses think clearly about brand, marketing, and creative strategy.

About me

I’m a Toronto-based marketing and creative strategist specialized in helping values-based organizations become more functional, profitable, and innovative. I write about business and communications strategy, often from a cultural perspective.

I hold a B.A. in critical theory from York University, and executive certifications in integrated marketing strategy and digital & data-driven marketing from Cornell University.

Some of the clients I’ve worked with

What if advertising stopped working?

A decade later, this short still seems as relevant as ever.  What would the world would look like if traditional advertising stopped working? Here’s a hint — it would look a lot like the world we’re living in right now.

Client stories

Electrical Safety Authority

Electrical Safety Authority

Discount Car & Truck Rental

Discount Car & Truck Rental

Black’s School’d

Black’s School’d

TEDx

TEDx

Honda Motorcycles

Honda Motorcycles

Camp Schecky

Camp Schecky

Want to work with me?